  $(document).ready(function(){
    
    $("#showp").click(function () {
      $("#showservice").show("slow", function () {
        // use callee so don't have to name the function
        $(this).next().show("slow", arguments.callee); 
      });
    });
    $("#hidep").click(function () {
      $("#showservice").hide(2000);
    });

  });